AI Art refers to visual artwork created with the help of artificial intelligence systems, including images, illustrations, animations, and videos generated through machine learning models. It represents a new category of creative output where AI acts as a tool, collaborator, or generator in the artistic process.

AI art is produced using models trained on large datasets of existing visual work. When given a text prompt or reference image, these models generate new visuals by drawing on patterns and styles learned during training. Tools such as Midjourney, Stable Diffusion, DALL-E, and FLUX have made AI art creation accessible to anyone with a text prompt, regardless of drawing ability or technical skill.

AI art has sparked significant conversations around creativity, authorship, and copyright, while simultaneously opening new possibilities for designers, filmmakers, marketers, and independent creators. As AI image and video generation tools continue to improve, AI art is becoming a foundational part of modern creative production workflows, from concept visualisation to final asset creation.