Morphic Brand
Assets & guidelines
Asset kit includes logos, product screenshots, and founder photos.Assets includes logos, product screenshots, and founder photos.
Naming
Morphic is always written as a single word with a capital M. It represents both the company and its main product.
Use extra words only when naming a specific Morphic entity. Write all features, products, and product areas as proper nouns (e.g. Morphic 3D Motion or Morphic Kids).
Wordmark
Morphic wordmark is our primary logo and should be used in most cases. It represents the brand clearly and works across both digital and print.
Use the white wordmark on dark surfaces and the black watermark on light surfaces. Always keep it clear, legible, and surrounded by enough space to maintain visibility.
Symbol
Morphic symbol is a simplified version of our logo, created for use in places where the full wordmark will not fit. It is most often used for app icons, social media avatars, or other small-scale applications.
Always use the official symbol without alterations. Give it enough clear space so it remains legible and recognizable in any context.
Colors
Morphic's color system is designed to be modern, expressive, and adaptable. It provides flexibility across light and dark contexts while keeping a distinct identity.
The primary blue highlights key moments such as calls to action, while neutral tones create balance by staying unobtrusive. This allows user generated content and the UI to work together seamlessly. Use the palette consistently to keep the brand recognizable.
Eclipse
RGB: 15, 15, 15
#0F0F0F
Motion Blue
RGB: 0, 117, 255
#0075FF
Cloud White
RGB: 250, 250, 250
#FAFAFA
Want to know more about Morphic? Get in touch with us at press@morphic.com. You can also download our asset kit to get logos and founder photos.