A Project on Morphic is an organizational container that groups together all the work related to a specific creative brief or production. Each Project is organized into two sections: Files, which holds generated outputs and video content, and Assets, which stores uploaded reference materials, trained models, and other inputs used to drive generation. Rather than working in a single undifferentiated space where all content accumulates together, Projects allow creators to keep the materials for each distinct job, campaign, or creative effort separate and clearly organized.

Within a Project, the Files tab holds all generations and video outputs produced during the work, while the Assets tab stores the reference images, uploaded footage, and other inputs that inform and guide generation. This separation keeps raw inputs and finished outputs clearly distinct, making it straightforward to return to previous work, share the relevant context with collaborators, or pick up where a session left off without searching through unrelated content. Projects also serve as a natural unit for collaboration, allowing teams to share access to a specific Project's Files and Assets and work within it together.

For professional creators managing several client engagements or distinct creative productions simultaneously, using Projects to separate work is essential for staying organized and maintaining clarity about which assets belong to which brief. The Project structure mirrors how professional creative production naturally organizes itself around individual jobs, making Morphic's workflow align with how studios and agencies already think about managing their work.