Project
What is Project?
A Project in Morphic is a dedicated folder for one creative job, keeping all your reference materials and generated outputs together in one organised space.
At a glance
- Also known as
- Creative workspaceProduction containerJob folder
- Used for
- Organising all files and assets for a specific creative brief or campaignSeparating generated outputs from uploaded reference materialsEnabling collaboration by sharing a complete creative context with colleaguesMaintaining a clear, returnable record of creative work over time
- Common tools
- Morphic (native project feature)Adobe creative cloud (project organisation)Frame.io (production organisation and collaboration)Google drive (folder-based project organisation)
- Related terms
- WorkflowAssetsReference imageVersion controlStyle guide
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How it compares
Compared with related concepts
A Project on Morphic is comparable to a folder structure on a standard file system, but with a specific organisational logic built in. A generic folder can hold any type of file in any arrangement, requiring the creator to impose their own structure. A Morphic Project imposes a meaningful distinction between Assets and Files from the start, which reflects the actual workflow logic of AI generation: inputs on one side, outputs on the other. This built-in structure reduces the cognitive overhead of staying organised and ensures that the same organisational logic applies consistently across all of a creator's Projects rather than varying with each individual's ad hoc folder habits.
Think of it like…
A Project on Morphic works like a physical production folder on a film set: it contains the brief, the reference images, the approved outputs, and the work in progress, all in one place and clearly separated from the folders for every other production currently running in the studio.
Pro tip
Set up a new Project before starting any generation work, rather than waiting until a session has already produced content you need to organise. Creating the Project first and uploading all reference assets to the Assets tab before generating ensures that every output is automatically associated with its correct context from the start, making it significantly easier to share work with collaborators and to return to a project efficiently after time away.
Types and variations
- Projects can be structured around a single deliverable, such as a short-form video advertisement, or around a broader production that encompasses multiple deliverables sharing a common visual identity.
- A campaign Project might contain several distinct video outputs alongside a shared set of brand reference assets and a trained character model that runs across all of them.
- A development Project might be more exploratory, containing many generations representing different creative directions before a final approach is chosen.
- Some creators use Projects to separate work by client, while others organise by content type or by time period.
- The appropriate granularity depends on the scale and nature of the work, but the consistent principle is that a Project should contain everything relevant to a single coherent creative effort and nothing that belongs elsewhere.
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Try MorphicCommon use cases
- Projects are used by advertising agencies to separate work for each client account, ensuring that brand assets and generated content for one client are never mixed with another's.
- Independent filmmakers use Projects to organise the generated elements of a specific short film, keeping all visual references, generated shots, and edited outputs together.
- Commercial photographers use Projects to group all AI-generated imagery for a particular campaign alongside the reference images and style guides that defined its visual direction.
- Brand teams use Projects to manage the AI-generated content for each product launch or seasonal campaign as a discrete, self-contained body of work.
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Direct scenes, design characters, and ship full films
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FAQs
A Project on Morphic is an organisational container that groups all the work for a specific creative brief or production into one place. Each Project is divided into a Files tab, which holds generated outputs, and an Assets tab, which stores uploaded reference materials and other inputs. This structure keeps different jobs clearly separated and makes it easy to find and share everything related to a particular piece of work.
Assets are inputs: the reference images, uploaded footage, trained models, and other materials you bring into Morphic to inform and guide generation. Files are outputs: all the content generated during the Project. Keeping these in separate tabs prevents confusion between what you started with and what you created, and makes it easy to understand the relationship between inputs and outputs when reviewing completed work.
Yes. Projects on Morphic are designed to support collaboration by giving multiple users access to the same workspace, including both the generated Files and the Assets that drove them. This means collaborators receive the full creative context of the work rather than just a set of output files stripped of their reference materials and generation settings.
The most useful approach is to create one Project per distinct creative brief or production. If work for two different clients, campaigns, or creative directions is grouped into a single Project, the organisational clarity that Projects provide begins to break down. Creating a new Project for each job ensures that every piece of work has its own dedicated space and that assets and outputs never become entangled across unrelated briefs.
The Assets tab is designed to hold the inputs that inform generation: reference images for style or subject consistency, uploaded video footage for image-to-video workflows, character reference photographs, custom trained models, and any other source material relevant to the creative brief. Keeping these in the Assets tab rather than mixed with generated outputs ensures the distinction between source material and created content remains clear throughout the production.
Project limits depend on your Morphic subscription tier. Creating Projects freely is a core part of the platform's intended workflow, and professional and studio tiers are designed to support the volume of Projects typical for agency or multi-client creative production. Checking the current plan details in Morphic's account settings will confirm what applies to your specific subscription.
Projects improve efficiency by eliminating the time spent searching for relevant materials across a disorganised content library. When everything for a particular job lives in one Project ( references, assets, and outputs ) starting a generation session, reviewing previous work, or preparing a client presentation requires no file hunting. The structured separation of inputs and outputs also makes it easier to diagnose what drove a successful generation and replicate that approach in future work.
Yes. Projects are well suited to iterative development precisely because they store the complete history of a creative effort in one place. Early exploratory generations sit alongside the refined outputs that followed from them, and the Assets tab maintains the reference materials that defined the visual direction throughout. This makes it easy to trace how a creative approach evolved, revisit earlier directions that were set aside, and build on successful strategies in subsequent work.
