CTV ad frame
A cinematic connected TV ad frame with a premium grade and real depth, the kind that holds attention in a streaming break instead of feeling like filler.
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AI video for OTT and CTV advertising
Connected TV buying wants a fresh cut for every audience, placement, and market, and your team ships the same hero spot to all of them because there is no time to version it. Describe the ad you need and get back cinematic streaming frames, trailer cutdowns, and regional variants, with voiceover and dubbing in the same place. No edit bay booking, no vendor round trip, no waiting on a cutdown.
How it works
- 1drop image
Describe the spot
Say what you are making in one plain line: a CTV ad, a trailer cutdown, promo key art. Name the title, the mood, and the audience it runs to.
- 2
Set the look and the voice
Add the grade, the pacing, and the read you want, then add a voiceover in the same place. Nudge the wording and run it again until it matches the campaign.
- 3
Version and export
Get a set of cuts and regional variants at full resolution, dubbed where you need them and sized for every placement your media plan buys.
The streaming creative your CTV plan runs on
Every cut a connected TV campaign needs, from a full CTV ad to a trailer cutdown and a regional variant, made from a single plain-language brief so a whole flight of streaming creative looks like it came from one edit.
Trailer cutdown frame
A punchy frame from a short trailer cutdown, paced to sell a title in a few seconds across pre-roll and mid-roll placements.
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Streaming promo key art
A polished promo key art visual for a title tile or a launch push, the kind that lifts a carousel and makes a new release feel like an event.
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Regional variant frame
A market-specific cut of the same spot, staged so a regional audience sees an ad made for them rather than a translated afterthought.
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What it handles, and what to check
AI covers most of the production here. A few things still want your eye before a spot goes live in a paid placement, from exact brand and title treatment to any claim a frame implies, so here is where each one sits.
What Morphic handles well
- A consistent cinematic look across a whole flight of streaming creative
- Quick cutdowns and variants for testing placements and audiences
- Turning a one-line brief into placement-ready sizes and lengths in minutes
- Voiceover and dubbing in the same workspace as the video
Where you still want a person
- Any claim, offer, or rating a frame implies, since broadcast creative is held to account
- Exact brand, logo, and title treatment against your guidelines
- Final art direction and campaign lead sign-off before it ships
- Clearance and compliance review on anything in a regulated placement
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Preços simples
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Perguntas frequentes
Can it really match the look of a premium streaming ad?
Yes, as far as the look and feel go. Describe the grade, the mood, and the framing and Morphic builds to it with real cinematic depth, and you can nudge the wording until a cut reads as premium. For exact brand and title treatment, do a quick check against your guidelines before you publish.
Do I need editing skills to use it?
No. The whole loop is a prompt bar: describe the spot in one line, then generate. If a result is close but off, you adjust a few words and run it again, so a marketer can produce finished streaming frames without opening an edit tool.
How does it help me version for CTV at scale?
Reuse the same look wording across a CTV ad, a trailer cutdown, and a regional variant and the set reads as one campaign. Voiceover and dubbing live in the same place, so producing a cut for every audience and market stops being a separate vendor job.
Can it dub a spot for other markets?
Yes. Morphic transcribes, translates, and can re-voice a cut for a second language, so one master travels to every regional market. Give any market-sensitive wording a human read before it runs, exactly as you would with any localized creative.
How many variants do I get from one brief?
A single prompt typically returns a set of variants, and you can keep running it again for new cutdowns, crops, and regional directions from the same brief until one lands.
Is this safe to use for a paid streaming placement?
The imagery is, but treat any claim, offer, or rating a frame implies as something a human owns. Route the spot through your normal clearance and compliance review before it goes live, exactly as you would with any other broadcast creative.