A big-screen establishing shot
A wide cinematic frame composed for a large television, warm broadcast light across a real space and a slow drifting camera, the shot holding steady and clean enough to read from across a room.
Editar promptAI Connected TV ads
Direct a connected TV ad in your browser with Morphic's CTV ad generator, no crew required. Generate the big-screen opening, the product story, and the sign-off that a sound-on streaming spot needs to land in the living room. Voice it with Speech, then cut the same idea to every duration and aspect ratio on Compose.
Connected TV ad cuts you can direct
Connected TV ad beats you can stage
A broadcast-grade product hero
A clean held shot of the product under soft premium key light, a slow push-in on a seamless or in-scene backdrop, the framing composed for a big screen so the item looks broadcast quality.
Editar promptA lifestyle story beat
A warm aspirational home scene where people use the product naturally, natural light falling through the room and a gentle handheld motion, the moment paced for a sound-on lean-back watch.
Editar promptA brand sign-off end card
A wide closing frame on a brand-color gradient where a single abstract geometric mark settles over a held hero glow, composed and legible from across a room with no wordmark or offer text.
Editar promptCrie vídeos de connected tv ad em três passos
- 01
Descreva sua cena de connected tv ad
Escreva a cena de connected tv ad que você quer, em poucas palavras.
- 02
Gere o vídeo
A Morphic gera um clipe cinematográfico e pronto para uso no seu Canvas em segundos.
- 03
Refine seu vídeo de connected tv ad
Ajuste o prompt, gere novas variações e depois baixe ou compartilhe a cena.
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Perguntas frequentes
Where can I make a connected TV ad with AI?
You can create a connected TV ad directly in your browser on Morphic, with no crew. Open the Text to Video tool, describe the big-screen opening, the product story, and the sign-off, and the model generates each scene. On Compose you cut them to standard CTV spot lengths.
How is a CTV ad different from a social ad?
A connected TV ad plays on a large screen with sound on and a lean-back audience, so it favors wider framing, a slower pace, and legible end-card type. Compose the shots for a room rather than a phone, and keep the offer large enough to read from a couch.
Can I re-cut a CTV ad for social placements?
Yes. Build the spot once, then on Compose you cut the same idea to fifteen and six second lengths and vertical or square framings for paid social. Reusing one grade and one product shot across every version is what keeps the campaign unified.
What length works for a connected TV ad?
Fifteen and thirty seconds are the common CTV lengths, with some inventory taking six seconds. Build the concept once and cut it to the length each buy needs, keeping the sign-off and offer consistent so every version sells the same way.
Can I add narration and music to a CTV ad?
Yes. Connected TV plays sound on, so audio carries weight. The Speech tool generates a broadcast-style voiceover in the voice you choose, and the Music tool adds an original bed underneath, mixed so the voice and product beat stay clear.