Ocean ad effect

A wide shot where retreating water uncovers the product on a reef flat. a wide shot of a reef flat covered by shallow moving water, the tide pulling back across the frame and uncovering a plain glass bottle standing upright in a hollow, water draining off it in threads and pooling around the base, wet rock and weed appearing around it as the water leaves, the bottle already dry on the shoulder by the time the water clears, low sun behind, locked wide camera

A wall of water crosses the background while the product holds still. a wide shot of a plain unlabelled flask standing on a tidal pool ledge in the foreground, a tall wall of green water rising and travelling across the whole width of the frame behind it, the flask staying perfectly still and level in the foreground while spray from the wave drifts forward over it and speckles the glass, the pool surface trembling, overcast even light, locked wide camera

The product sits underwater with caustic light moving across it. a plain aluminium can standing on pale sand in a clear shallow lagoon, fully underwater, bright shafts of light coming down through the surface above and caustic patterns sliding across the metal and the sand around it, a thin line of bubbles rising from the rim and small fish crossing the background, the surface visible overhead as a moving silver ceiling, camera drifting in slowly

The product descends through deep blue water trailing bubbles. a heavy glass tumbler sinking slowly through deep blue water, turning gently as it falls with a long trail of small bubbles streaming up from its rim, the light dimming and going bluer as it descends, fine particles drifting past and catching a shaft from above, the glass refracting the light from the surface far overhead, camera falling alongside it at the same speed

The product lifts clear of the water with sheets running off it. a plain frosted glass bottle rising straight up out of a dark rolling swell at dawn, water sheeting off its shoulders in thin curtains and then breaking into beads that cling to the frosted surface, the sea closing smoothly around its base as it lifts and small waves slapping against it, the horizon line steady behind, cold blue light with a warm rim from the low sun, camera rising with the bottle

The product rests on glassy water with a clean reflection under it. a slim unlabelled bottle floating upright on a mirror-calm inlet at dusk, the surface glassy enough to hold a sharp inverted reflection of the whole bottle, the faintest ripple spreading from its base and distorting the reflection before smoothing out again, distant water flat to the horizon, still air, soft violet and amber light, camera easing forward at water level

A very wide calm sea with the product alone on the surface. a very wide shot of an empty calm sea to the horizon under a pale sky, a single plain white jar floating upright on the surface in the lower third of the frame with a clean reflection beneath it, tiny swell lifting and lowering the jar without tipping it, the reflection stretching and compressing with each rise, no land anywhere in view, soft diffused light, locked wide camera

A breaking wave wraps the product without knocking it over. a squat unlabelled ceramic jar standing on a flat black rock shelf, a breaking wave arriving from the left and curling around the jar so a wall of green water wraps its side and passes behind it, spray flicking over the lid and draining off the shoulders, the jar staying perfectly upright and in place through the whole pass, hard midday sun through the wave face, camera locked off low

The product stands on sand as caustics move over the whole frame. a wide underwater shot of a plain ribbed bottle standing upright on rippled sand, caustic light patterns from the surface sliding across the sand and the bottle together so the two share the same moving light, a slow current bending weed at the edges of frame, a few bubbles drifting up past the lens, blue-green light falling off into the distance, camera tracking sideways slowly

A wave breaks behind the product and spray sheets across it. a plain matte tube standing pressed into wet sand at the surf line, a wave breaking behind it and a sheet of white spray blowing across and around the tube, the mist beading on the matte surface and running down in fine lines, foam swirling around the base and pulling back to leave the sand smooth again, the tube upright and steady throughout, backlit late sun, camera low and close