Direct a connected TV ad in your browser with Morphic's CTV ad generator, no crew required. Generate the big-screen opening, the product story, and the sign-off that a sound-on streaming spot needs to land in the living room. Voice it with Speech, then cut the same idea to every duration and aspect ratio on Compose.

Connected TV ad cuts you can direct

Connected TV ad beats you can stage

A big-screen establishing shot

A wide cinematic frame composed for a large television, warm broadcast light across a real space and a slow drifting camera, the shot holding steady and clean enough to read from across a room.

Edit prompt

A broadcast-grade product hero

A clean held shot of the product under soft premium key light, a slow push-in on a seamless or in-scene backdrop, the framing composed for a big screen so the item looks broadcast quality.

Edit prompt

A lifestyle story beat

A warm aspirational home scene where people use the product naturally, natural light falling through the room and a gentle handheld motion, the moment paced for a sound-on lean-back watch.

Edit prompt

A brand sign-off end card

A wide closing frame on a brand-color gradient where a single abstract geometric mark settles over a held hero glow, composed and legible from across a room with no wordmark or offer text.

Edit prompt

Buat video connected tv ad dalam tiga langkah

  1. 01

    Jelaskan adegan connected tv ad Anda

    Tuliskan adegan connected tv ad yang Anda inginkan, dengan kata-kata sederhana.

  2. 02

    Buat video

    Morphic membuat klip sinematik yang siap dijadikan frame di canvas Anda dalam hitungan detik.

  3. 03

    Sempurnakan video connected tv ad Anda

    Ubah prompt, buat ulang variasi, lalu unduh atau bagikan shot-nya.

Harga sederhana

Mulai gratis hari ini, dengan opsi untuk upgrade atau membatalkan kapan saja.

Basic

$9/ bulan
ditagih sebagai $0 per tahun

900 bulanan kredit

1 pengguna saja

Semua model

Workflows

Standard

$24/ bulan
ditagih sebagai $0 per tahun

3200 bulanan kredit

1 pengguna saja

Semua model

Workflows

Pro

$45/ bulan
ditagih sebagai $0 per tahun

6200 bersama bulanan kredit

1 pengguna

+ hingga 4 lainnya dengan biaya tambahan

Semua model

Workflows

Pro Max

$170/ bulan
ditagih sebagai $0 per tahun

24000 bersama bulanan kredit

1 pengguna

+ hingga 9 lainnya dengan biaya tambahan

Semua model

Workflows

Enterprise

Untuk batas yang lebih tinggi

Khusus

ketentuan harga dan penagihan

Kredit volume tinggi
Batas kursi khusus
Semua model
Workflows
Pricing Gradient

Free

Untuk bereksperimen

$0

gratis selamanya

Hingga 20 kredit
Hanya 1 pengguna
Model terbatas
Workflows

FAQ

Where can I make a connected TV ad with AI?
You can create a connected TV ad directly in your browser on Morphic, with no crew. Open the Text to Video tool, describe the big-screen opening, the product story, and the sign-off, and the model generates each scene. On Compose you cut them to standard CTV spot lengths.
How is a CTV ad different from a social ad?
A connected TV ad plays on a large screen with sound on and a lean-back audience, so it favors wider framing, a slower pace, and legible end-card type. Compose the shots for a room rather than a phone, and keep the offer large enough to read from a couch.
Can I re-cut a CTV ad for social placements?
Yes. Build the spot once, then on Compose you cut the same idea to fifteen and six second lengths and vertical or square framings for paid social. Reusing one grade and one product shot across every version is what keeps the campaign unified.
What length works for a connected TV ad?
Fifteen and thirty seconds are the common CTV lengths, with some inventory taking six seconds. Build the concept once and cut it to the length each buy needs, keeping the sign-off and offer consistent so every version sells the same way.
Can I add narration and music to a CTV ad?
Yes. Connected TV plays sound on, so audio carries weight. The Speech tool generates a broadcast-style voiceover in the voice you choose, and the Music tool adds an original bed underneath, mixed so the voice and product beat stay clear.