A 360 Pan is a complete horizontal rotation of the camera around its vertical axis, capturing a full circle of the surrounding environment before returning to the starting position. It is used to reveal the full scope of a location, create disorienting transitions, or establish a strong sense of place and atmosphere.

In traditional filmmaking, a 360 Pan requires precise motorised equipment or a skilled camera operator to maintain consistent speed and framing throughout the rotation. The technique is often used in establishing shots, immersive documentary sequences, and action scenes where the goal is to emphasise the scale or chaos of an environment.

In AI video generation, 360 Pan-style movements can be simulated to create sweeping environmental reveals without physical camera equipment. Understanding this movement helps creators communicate camera direction clearly when writing prompts for AI video tools, resulting in more dynamic and cinematic generated content.