A browser design tool with templates for social graphics, banners and simple brand assets.
Canva is a template-first design editor used widely by small businesses for social posts, banners, presentations and print assets. Its library of layouts and drag-and-drop editing make it fast for graphics work, and it has added AI image and background features alongside the core editor.
Idéal pour : Graphics and social templates
- Fast for social graphics and banners from templates
- Browser-based, with a long-standing free tier
- Not built for product photography or product video
- Premium assets and brand features sit behind a paid tier
A mobile-first video editor popular for short-form social clips and captions.
CapCut is a short-form video editor used heavily for reels and TikToks, with templates, auto-captions and a mobile-first workflow. It suits editing footage you already have into social cuts, and has a desktop version alongside the app.
Idéal pour : Short-form video editing
- Quick for assembling short social video
- Auto-captions and templates speed up reels
- Starts from footage you film, not from product photos
- Some effects and assets require a paid tier
A general AI assistant small businesses use for product copy, emails and ideas.
ChatGPT is a general-purpose assistant widely used for drafting product descriptions, marketing emails, social captions and campaign ideas. It is a writing and brainstorming tool rather than a visual one, so it pairs with an image or video tool for a full content stack.
Idéal pour : Marketing copy and ideas
- Drafts product copy, emails and captions quickly
- Useful for campaign ideas and outlines
- Text only, no product imagery or video
- Copy still needs an editor and brand review
A marketing-focused AI writer with templates for ads, product pages and campaigns.
Jasper is an AI writing tool aimed at marketing teams, with templates for ad copy, product descriptions and longer campaign content, plus brand-voice settings. It targets copy workflows specifically, where a general assistant is broader.
Idéal pour : Templated marketing copy
- Marketing templates for ads and product pages
- Brand-voice settings keep copy consistent
- Copy only, no visual assets
- Subscription required beyond a trial
A text-to-speech tool for voiceovers in many languages and voices.
ElevenLabs is a text-to-speech platform used for voiceovers on reels, ads and explainers, with a large voice library and multilingual output. It is a voice specialist, so it pairs with a video tool to add narration to clips.
Idéal pour : Voiceovers and narration
- Natural voiceovers in many languages
- Useful for narrated reels and explainers
- Voice only, no video or imagery
- Higher usage sits behind paid tiers
A video and podcast editor built around editing the transcript of a recording.
Descript edits video and audio by editing the transcript, with transcription, filler-word removal and screen recording. It suits talking-head and podcast content you record yourself, rather than product video built from stills.
Idéal pour : Transcript-based video editing
- Fast editing for talking-head and podcast content
- Built-in transcription and screen recording
- Built for recorded footage, not product stills
- Heavier features require a paid tier
A social scheduling tool for planning and publishing posts across channels.
Buffer schedules and publishes social posts across channels from one calendar, with basic analytics and AI assists for captions. It handles distribution rather than creation, so it sits at the end of the content stack.
Idéal pour : Scheduling and publishing
- Plans and publishes posts from one place
- Simple analytics for a small brand
- Does not create images or video
- Advanced channels and analytics are paid
