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Tags & favorites

How to label assets and mark the ones you keep coming back to, so a large library stays searchable.

Tags and favorites keep your assets organized and easy to find, so a growing library stays quick to move through for you and your team.

You can favorite and tag from anywhere your assets appear: the Assets page in the dashboard, the Assets panel inside any file, the Canvas, and Copilot chat. Your library is shared, so whatever you mark in one place shows up everywhere.

Favorites

Favorites are your personal shortlist, for the hero shots, the voice you keep reusing, or the frames you want to reach again without searching.

  1. Open Assets from the left sidebar to see all your assets

  2. Hover an asset card and click the heart in the top-right corner. It fills in to show the asset is favorited

  3. Click the heart again to remove it, or right-click a card and choose Remove from favorites

  4. Click the Favorites filter at the top of Assets to show only your favorites

  5. You can also favorite from the Assets panel inside any file: hover and click the same heart, or switch to the panel's Favorites tab.

Tags

Tags are shared labels you attach to assets, so a whole team can sort by status or theme, like Approved, In review, Ready for demo, a campaign, or a client.

  1. Open an asset, then click the tag icon in the top-left to open the tag menu

  2. Choose New tag, enter a name, pick a color, set Available to org if teammates should use it too, then click Add. It is created and applied in one step

  3. To apply an existing tag, open the same menu and click it. A checkmark shows it is applied, and one asset can hold several tags

  4. To remove a tag, click it again to clear the checkmark

  5. Filter by clicking Tags at the top of Assets and choosing one. Each card shows its tags as pills, so you can read labels at a glance

  6. Manage a tag from the Tags menu: open the ... beside it to Edit a name or color, change org availability, or delete it for everyone

You can also tag from the Assets panel inside a file: right-click an asset and choose Add tag.

Managing tags from the Dashboard

The Dashboard's left sidebar lists every tag in your organization under Tags, so you can reach tagged work without opening Assets first.

  1. Open the Dashboard and find Tags in the left sidebar

  2. Click a tag to see everything carrying it

  3. Click the magnifier beside Tags to search when the list gets long

  4. Click + to create a tag without opening an asset first

Tags and favorites on the Canvas

Here's a quick tutorial on how to tag and favorite on the Canvas on Morphic:

  1. Click an artboard to select it

  2. Click the tag icon above it, then pick New tag or an existing tag

  3. Click the heart beside it to favorite it

  4. In the Layers panel, switch to Favorites for favorited layers only, or open Filters and pick a tag

Tags and favorites in Copilot

Favorite and tag assets without leaving Copilot, then ask the agent to pull them back later.

Here's a quick tutorial on how to favorite and tag assets in Copilot on Morphic:

  1. Open Copilot and generate or pick an asset in a chat

  2. Hover the asset to reveal its toolbar. Click the heart to favorite it, or the tag icon to apply tags

  3. On some assets, these controls sit under the ... menu instead, as Add to favorites and Add tag. Older and newly generated assets both work

  4. Ask Copilot to bring assets back in plain language. Phrases like show me my favorited assets or find assets tagged Approved return them right in the chat.

Working faster as a team

Tags are shared with everyone in your org so that a team can work from the same labels. Favorites stay personal to you. A few ways to use them together:

  • Track review status: Tag assets In review, Approved, or Ready for demo, then filter by that tag to see what needs attention.

  • Hand off work: Tag the assets a teammate needs, and they can filter to that tag to find them instead of you sending links.

  • Separate projects: Tag by client or campaign so a shared library stays sorted.

  • Keep your own shortlist: Favorite the assets you reuse most. Favorites are visible only to you.

  • Find assets in Copilot: Ask Copilot to show your favorited assets, or assets with a given tag.


If you have any trouble or have any questions, feel free to reach out. We're happy to help. Write to us at support@morphic.com.

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