A one-off video is a result. A Morphic Workflow is the process behind it, written down so the next video does not start from zero. This guide walks an AI video production workflow end to end on Morphic, then shows how to save it as a reusable workflow.
How the production runs
1.
Set the brief and the references
Establish what stays fixed: the subject, the aspect ratio, the tone, and the reference images that define a recurring character or set. On Morphic you attach these to the conversation once, and every later step works from them rather than asking you to re-upload.
2.
Generate the shots
Each shot is produced by the model you choose, and steps chain: an image becomes the first frame of a video, and a video gets its own audio in the same pass. A step can pin its model and settings, so the look is consistent across every shot rather than drifting between them.
3.
Review before the expensive step
Place an approval gate where the cost climbs. The workflow pauses, you approve the storyboard or the key frames, and only then does the video render. You catch the wrong direction while it is cheap to change.
4.
Assemble and deliver
The shots that hold are cut together, with music, narration, and captions layered on the timeline. The finished piece leaves in the format you need, without a round trip through a separate editor.
Make it a reusable AI workflow
The stages above are worth running once. They are worth far more saved. Finish a production you are happy with and ask Copilot to turn it into a workflow, and the whole process becomes a reusable AI workflow: the same brief structure, the same pinned models, the same review gate, ready to run on the next subject.
What makes it genuinely reusable, rather than a template someone still has to decode:
- It asks for what it needs. The workflow presents a short form for the inputs that change each time, so a teammate runs your process without being taught it.
- It holds its settings. What each step names as its model and parameters is what runs, so the output keeps its shape from the first run to the fiftieth.
- It is safe to refine. Every edit is a new version, and any earlier version can be restored, so improving a workflow the team depends on never puts the working one at risk.
Because a Morphic Workflow is a readable process rather than a wired graph, sharing it is a link, not a lesson. Browse ready-made production workflows in the Morphic Workflows library.
FAQs
A Morphic Workflow is a repeatable multi-step creative process, like a storyboard sequence or a product-shot series, that you set up once and run whenever you need it. In a production context it captures the brief structure, the pinned models, and the review gate, so a full video production workflow becomes something you run rather than rebuild. It runs from the Canvas, Copilot, or the dashboard.
A node-based workflow is a diagram you assemble and maintain. You place nodes, connect outputs to inputs, and trace the connections when something stops working. A Morphic Workflow is a process you describe once in plain language, and an agent plans the steps, runs the models, and carries context from one step to the next. For a production that repeats, the difference is upkeep: there is no diagram to reopen or repair between jobs.
No. Morphic's Canvas is a free-flowing, infinite visual canvas, and Morphic Workflows are created and run through conversation with Copilot. There are no nodes to place and no connections to draw anywhere in the product. A production workflow is described and run in plain language, not wired together.
No. The decisions that shape the result stay yours: which model runs at each step, how the prompt is worded, the look, the timing, and the output settings. What a workflow removes is the wiring around those decisions, so there are no port types to match, no connections to debug, and nothing to repair after an update. The approval gate keeps your eyes on the production before the expensive stage runs.
Yes. A workflow step can name the exact model it runs and the settings that go with it: resolution, aspect ratio, video duration, image quality, voices, and the prompt wording itself. Whatever the workflow specifies is what runs, even if someone's personal settings say otherwise, so a production holds its look from the first shot to the last. Steps you leave open use each person's preferred model.
They are not presets. Any workflow you create can be changed by telling Copilot what to adjust: add or remove steps, swap the model on a step, rewrite a prompt, change settings, or redesign the questions it asks before running. Every edit is saved as a new version and earlier versions can be restored, so refining a production workflow your team depends on does not put the working one at risk.
Yes. A workflow is written as plain, readable text rather than as a diagram, so the prompt for each step is right there to change. Edit it in the workflow editor, or tell Copilot what to reword and it updates the step for you. Across a production that runs many times, the wording you settle on is what runs every time after that.
No. Workflows draw on the same model library as the rest of Morphic, with image, video, and audio models available in one place. A workflow can pin a specific model to a step when a look needs to stay consistent across a production, or leave the choice open so each run uses whichever model you prefer at the time. Swapping the model on a step is a normal edit, not a rebuild.