To make a candle product video from photos, animate three clip types from your stills: a flame clip, a room clip and a seasonal scene. Each needs one clean still of the candle. Image-to-video builds subtle motion around the exact jar and label, and you assemble the clips with captions and a music bed in Compose, then export the sizes each placement needs.
What you need
- A clean still of the candle (a hero shot plus a room or styled frame)
- A one-line idea of the story each clip tells
- A Morphic account
The three clip types for candles
| Clip type | What it shows | Export size |
|---|---|---|
| Flame | The lit wick with a soft, flickering glow | 9:16 reel, 1:1 product page |
| Room | The candle on a styled surface in a lived-in setting | 9:16 story, 4:5 feed |
| Seasonal scene | The candle set in a mood for the time of year | 9:16 reel, 4:5 feed |
Flame
What it shows: The lit wick with a soft, flickering glow and warm light on the jar. Why it suits candles: A flame is the thing a photo cannot carry. A gentle flicker signals warmth and scent while the jar and label stay exact.
Room
What it shows: The candle on a styled surface, a shelf or a table, in a lived-in setting with soft light. Why it suits candles: It places the candle in a home the buyer recognises. The jar stays exact and only the room around it is generated.
Seasonal scene
What it shows: The candle set in a mood for the time of year, cosy light, a seasonal surface, soft atmosphere. Why it suits candles: Candles sell on mood and season. A seasonal scene ties the product to a moment without changing the product.
Steps
Pick and save your stills
Choose the stills each clip will use: a clean candle shot and, for the room and seasonal clips, a frame that shows the jar clearly. Lift the candle off its background and save it as a reference so the jar and label stay exact across every clip. Check that each still is sharp, since the motion inherits whatever the still gives it.
Animate each still with image-to-video
Animate each still into a short clip, describing the motion in plain words: a soft flicker for the flame, a slow push-in for the room, a gentle settle for the seasonal scene. Keep the motion subtle, because restraint keeps the label sharp and dramatic movement warps the jar. Check each clip for bending at the edges and regenerate the ones that distort.
Assemble with captions and music in Compose
Bring the clips onto the Compose timeline and order them into one cut. Add a caption track and generate a music bed for the clip. Trim each clip to its best seconds so the reel stays short and moves. Save the arrangement as a Workflow if you plan to make the same set for the next scent.
Export the sizes you need
Export the finished cut, then reframe the master to each aspect ratio: vertical 9:16 for reels and stories, 1:1 or 4:5 for the feed and the product page. Check that the label reads clearly at small sizes and that captions sit inside the safe area for each platform.
Captions, sound and sizes
Captions carry a product video in a muted feed. Transcribe the cut to an SRT, translate it if you sell in more than one market, and burn styled captions onto the clip using a Latin-script font. For sound, generate a music bed for the clip rather than lifting a track you do not have rights to; the music is generated in the same workspace, so the reel stays clear for paid placement. For sizing, cut the reel vertical at 9:16 and reframe the master to 1:1 or 4:5 for the feed and the product page, so every placement matches instead of being rebuilt.
What to keep real
Image-to-video animates your real still, so the candle itself is never invented. Keep the jar, the wax and the label exactly as they are, and save the candle as a reference so the packaging holds across every clip. Keep the motion subtle: a soft flicker and a slow move keep the label sharp, while dramatic movement warps the jar. The room, light and seasonal mood around the candle can be generated; the product stays the product.
Start from image-to-video to animate your first still. For the still-image ad formats this method extends, see how to make a candle ad. For more directions across categories, see product video ideas.