To make a supplement product video from photos, animate three clip types from your stills: a routine clip, a pour clip and a lifestyle clip. Each needs one clean still of the product. Image-to-video builds subtle motion around the exact label and packaging, and you assemble the clips with captions and a music bed in Compose, then export the sizes each placement needs.
What you need
- A clean still of the product (a hero shot plus a pour or routine frame)
- A one-line idea of the story each clip tells
- A Morphic account
The three clip types for supplements
| Clip type | What it shows | Export size |
|---|---|---|
| Routine | The product in a daily moment on a clean surface | 9:16 story, 4:5 feed |
| Pour | The powder or capsules moving as they are measured out | 9:16 reel, 1:1 product page |
| Lifestyle | The product set in an active or everyday context | 9:16 reel, 4:5 feed |
Routine
What it shows: The product in a daily moment, on a kitchen or desk surface in soft light, with gentle movement around it. Why it suits supplements: It places the product in the buyer's routine. The label stays exact and only the setting is generated.
Pour
What it shows: The powder being scooped or the capsules measured out, caught in motion. Why it suits supplements: A pour shows format and serving in a way a flat shot cannot, while the tub and label stay sharp.
Lifestyle
What it shows: The product set in an active or everyday context, a gym bag, a morning counter, a desk. Why it suits supplements: Context signals who the product is for without stating a result.
Steps
Pick and save your stills
Choose the stills each clip will use: a clean product shot, a pour frame, and a lifestyle frame. Lift the product off its background and save it as a reference so the label and packaging stay exact across every clip. Check that each still is sharp, since the motion inherits whatever the still gives it.
Animate each still with image-to-video
Animate each still into a short clip, describing the motion in plain words: a slow push-in for the routine, a scoop or pour for the pour clip, a gentle settle for the lifestyle frame. Keep the motion subtle, because restraint keeps the label sharp and dramatic movement warps the packaging. Check each clip for bending at the edges and regenerate the ones that distort.
Assemble with captions and music in Compose
Bring the clips onto the Compose timeline and order them into one cut. Add a caption track and generate a music bed for the clip. Trim each clip to its best seconds so the reel stays short and moves. Save the arrangement as a Workflow if you plan to make the same set for the next product.
Export the sizes you need
Export the finished cut, then reframe the master to each aspect ratio: vertical 9:16 for reels and stories, 1:1 or 4:5 for the feed and the product page. Check that the label reads clearly at small sizes and that captions sit inside the safe area for each platform.
Captions, sound and sizes
Captions carry a product video in a muted feed. Transcribe the cut to an SRT, translate it if you sell in more than one market, and burn styled captions onto the clip using a Latin-script font. For sound, generate a music bed for the clip rather than lifting a track you do not have rights to; the music is generated in the same workspace, so the reel stays clear for paid placement. For sizing, cut the reel vertical at 9:16 and reframe the master to 1:1 or 4:5 for the feed and the product page, so every placement matches instead of being rebuilt.
What to keep real
Image-to-video animates your real still, so the product itself is never invented. Keep the tub, the label and the packaging exactly as shipped, and save the product as a reference so it holds across every clip. Supplements are a regulated category: keep efficacy and health claims out of the video and the caption, keep the on-pack claims exactly as printed, and do not add an invented review or endorsement. Keep the motion subtle so the label stays sharp. The scene around the product can be generated; the product stays the product.
Start from image-to-video to animate your first still. For the still-image ad formats this method extends, see how to make a supplement ad. For more directions across categories, see product video ideas.