Shopify's built-in AI for product descriptions, emails and store text.
Shopify Magic is the native AI built into the Shopify admin, used to draft product descriptions, email subject lines and other store text in place. Because it lives inside Shopify, it fits directly into the product and email editors, though it is a text helper rather than a visual tool.
Best for: Native store copy
- Drafts product copy right inside the Shopify editor
- No extra app to install for store text
- Text only, no product imagery or video
- Scoped to Shopify, not a general creative tool
A browser design tool with templates for social graphics, banners and simple brand assets.
Canva is a template-first design editor used widely by Shopify sellers for social posts, banners and print assets, with drag-and-drop editing and a large layout library. It has added AI image and background features, but remains a graphics tool rather than a product-photography one.
Best for: Graphics and social templates
- Fast for social graphics and store banners from templates
- Browser-based, with a long-standing free tier
- Not built for product photography or product video
- Premium assets and brand features are paid
A mobile-first video editor popular for short-form social clips and captions.
CapCut is a short-form video editor used for reels and TikToks, with templates, auto-captions and a mobile-first workflow, plus a desktop version. It edits footage you already have into social cuts rather than building product video from stills.
Best for: Short-form video editing
- Quick for assembling short social video
- Auto-captions and templates speed up reels
- Starts from footage you film, not from product photos
- Some effects require a paid tier
A general AI assistant stores use for product copy, emails and campaign ideas.
ChatGPT is a general-purpose assistant used to draft product descriptions, marketing emails and social captions, and to brainstorm campaigns. It is a writing and ideas tool rather than a visual one, so it pairs with an image or video tool for the full stack.
Best for: Product copy and ideas
- Drafts product descriptions and emails quickly
- Useful for campaign ideas and outlines
- Text only, no product imagery or video
- Copy still needs an editor and brand review
An email and SMS marketing platform widely used with Shopify, with AI assists.
Klaviyo is an email and SMS platform built around ecommerce data, used by many Shopify stores for flows, segmentation and campaigns, with AI features for subject lines and send-time optimisation. It owns the marketing-messaging job rather than content creation.
Best for: Email and SMS marketing
- Deep Shopify integration for flows and segments
- AI assists for subject lines and timing
- Does not create product images or video
- Costs scale with your contact list
A customer-support helpdesk for ecommerce with AI reply and automation features.
Gorgias is a helpdesk built for ecommerce, centralising email, chat and social messages with Shopify order data in the ticket, plus AI features for drafting and automating replies. It handles support rather than content or marketing creation.
Best for: Customer support
- Centralises support channels with order context
- AI assists for drafting and automating replies
- Scoped to support, not content or ads
- Higher ticket volumes sit on paid tiers
A text-to-speech tool for voiceovers in many languages and voices.
ElevenLabs is a text-to-speech platform used for voiceovers on product reels, ads and explainers, with a large voice library and multilingual output. It is a voice specialist that pairs with a video tool to narrate clips.
Best for: Voiceovers and narration
- Natural voiceovers in many languages
- Useful for narrated product reels
- Voice only, no video or imagery
- Higher usage is paid
