A big-screen establishing shot
A wide cinematic frame composed for a large television, warm broadcast light across a real space and a slow drifting camera, the shot holding steady and clean enough to read from across a room.
Edit promptAI Connected TV ads
Direct a connected TV ad in your browser with Morphic's CTV ad generator, no crew required. Generate the big-screen opening, the product story, and the sign-off that a sound-on streaming spot needs to land in the living room. Voice it with Speech, then cut the same idea to every duration and aspect ratio on Compose.
Connected TV ad cuts you can direct
Connected TV ad beats you can stage
A broadcast-grade product hero
A clean held shot of the product under soft premium key light, a slow push-in on a seamless or in-scene backdrop, the framing composed for a big screen so the item looks broadcast quality.
Edit promptA lifestyle story beat
A warm aspirational home scene where people use the product naturally, natural light falling through the room and a gentle handheld motion, the moment paced for a sound-on lean-back watch.
Edit promptA brand sign-off end card
A wide closing frame on a brand-color gradient where a single abstract geometric mark settles over a held hero glow, composed and legible from across a room with no wordmark or offer text.
Edit promptMake connected tv ad videos in three steps
- 01
Describe your connected tv ad scene
Write the connected tv ad scene you want, in plain words.
- 02
Generate the video
Morphic generates a cinematic, frame-ready clip on your canvas in seconds.
- 03
Refine your connected tv ad video
Tweak the prompt, regenerate variations, then download or share the shot.
Messages to cinematic scene
Dramatize any text conversation into a cinematic multi-shot video.
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Time-freeze effect
Cinematic time-freeze short film for any scene
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Title sequence
Generate a professional film title card from scratch, with optional cinematic animation.
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Renovation timelapse
Photo of any real-estate becomes a cinematic renovation timelapse video with construction SFX and music.
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Cinematic scene
One image to a 9-scene cinematic video.
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Put yourself in a movie
Drop in a photo of yourself. Get a 12-second cinematic movie with animation and a matched soundtrack.
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FAQs
Where can I make a connected TV ad with AI?
You can create a connected TV ad directly in your browser on Morphic, with no crew. Open the Text to Video tool, describe the big-screen opening, the product story, and the sign-off, and the model generates each scene. On Compose you cut them to standard CTV spot lengths.
How is a CTV ad different from a social ad?
A connected TV ad plays on a large screen with sound on and a lean-back audience, so it favors wider framing, a slower pace, and legible end-card type. Compose the shots for a room rather than a phone, and keep the offer large enough to read from a couch.
Can I re-cut a CTV ad for social placements?
Yes. Build the spot once, then on Compose you cut the same idea to fifteen and six second lengths and vertical or square framings for paid social. Reusing one grade and one product shot across every version is what keeps the campaign unified.
What length works for a connected TV ad?
Fifteen and thirty seconds are the common CTV lengths, with some inventory taking six seconds. Build the concept once and cut it to the length each buy needs, keeping the sign-off and offer consistent so every version sells the same way.
Can I add narration and music to a CTV ad?
Yes. Connected TV plays sound on, so audio carries weight. The Speech tool generates a broadcast-style voiceover in the voice you choose, and the Music tool adds an original bed underneath, mixed so the voice and product beat stay clear.