A first-second vertical hook
A tall 9:16 frame where one bold product action fills the screen on a punchy opening cut, a large caption at the top, staged so the point lands before a swipe.
Edit promptAI Instagram Reels ads
Direct an Instagram Reels ad in your browser with Morphic's Reels ad AI generator, framed vertical for 9:16 from the first cut. Generate a fast hook, a UGC-style demo, a text-driven beat, and a call-to-action end card that feel native to the feed. Voice it with Speech, caption it, then lay the cuts side by side on the Canvas and export the set.
Reels beats you can direct
Reels moments you can stage
A handheld UGC demo
A real room under natural window light where a handheld vertical shot shows the product used casually to camera, the unpolished framing that reads as native Reels content.
Edit promptA before-and-after reveal
A wide bright frame cutting fast from a starting state to a clean finished result, the payoff read at a glance with no on-screen text.
Edit promptA vertical call-to-action end frame
A clean tall frame where the brand mark and a short prompt settle center, placed clear of the caption bar as the motion resolves into a single next step.
Edit promptMake Instagram Reels ad videos in three steps
- 01
Describe your Instagram Reels ad scene
Write the Instagram Reels ad scene you want, in plain words.
- 02
Generate the video
Morphic generates a cinematic, frame-ready clip on your canvas in seconds.
- 03
Refine your Instagram Reels ad video
Tweak the prompt, regenerate variations, then download or share the shot.
Renovation timelapse
Photo of any real-estate becomes a cinematic renovation timelapse video with construction SFX and music.
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Messages to cinematic scene
Dramatize any text conversation into a cinematic multi-shot video.
Try this workflow
Time-freeze effect
Cinematic time-freeze short film for any scene
Try this workflow
POV scene
Describe a first-person scenario. Get sequential POV frames animated into video clips with audio.
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Title sequence
Generate a professional film title card from scratch, with optional cinematic animation.
Try this workflow
Cinematic scene
One image to a 9-scene cinematic video.
Try this workflow
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FAQs
Where can I make an Instagram Reels ad with AI?
You can direct Instagram Reels ads in your browser on Morphic. Open the Text to Video tool, describe the hook and demo in vertical framing, and it generates each beat at 9:16. On the Canvas you order the cuts and export the set.
What beats work best for a Reels ad?
A fast vertical hook, a UGC-style demo, and a clear call-to-action end card feel native because each is short and does one job. Keep the captions in the safe zone, hold the handheld feel, and close on one next step.
How do I write a good prompt for a Reels ad?
Say the frame is vertical 9:16 and lead with the opening action. Prompt each beat in the same look, name the light and the caption placement, and keep the pace quick. Matching the framing across cuts is what makes the ad read as one Reel.
How do I keep a Reels ad framed for 9:16 and readable on mute?
Prompt every beat vertical and keep captions in the upper third clear of the interface, since Reels autoplay muted. On the Canvas you can check the safe zones and time each caption so the message lands before a viewer turns on sound.
Can I add music and a voiceover to a Reels ad?
Yes. The Music tool adds a short original track that matches the pace of the feed, and the Speech tool generates a voiceover for the beats that use one. Caption everything as well so the ad still works the second it autoplays silently.