Scanning & XR · Beginner
CGI (computer-generated imagery)
Any image or video made with computer graphics, from film effects to product shots
Also called Computer-generated imagery
What is CGI?
CGI, short for computer-generated imagery, is any image or footage created with computer graphics instead of filmed with a camera. It usually means 3D models, rendered and often combined with live footage, but 2D digital art counts too. Films, ads, games and product images all use it.
Think of it like this
It is like building a film set, actors or props out of numbers, then photographing them with a virtual camera that can go anywhere.
Where it fits in a 3D project
- Create
- Surface
- Rig
- Animate
- Render
- Export
Render: Lighting the scene and turning it into images or video.
How CGI works
- 01Artists model, texture and rig the 3D elements.
- 02They animate them and set up lights and cameras.
- 03The scene is rendered into frames.
- 04For live-action work, the frames are composited with filmed footage.
CGI (computer-generated imagery) vs practical effects
| Property | CGI (computer-generated imagery) | Practical effects |
|---|---|---|
| Made with | Software and rendering | Real props, makeup and stunts |
| Captured | Rendered by a computer | Filmed on set |
| Changes later | Possible until delivery | Mostly fixed once shot |
| Strength | Impossible shots and huge scale | Real light and texture |
Most modern productions blend the two: practical effects for what can be built on set, CGI for what cannot or would be unsafe.
Where CGI is used
- Creatures, crowds and environments in film and TV
- Product images and ads
- Architecture renders and walk-throughs
- Game trailers and cinematics
Beginner tip
When CGI looks fake, the cause is usually light or motion that does not match the real footage. Study reference for both before adding more detail to the model.
Terms related to CGI
- Lighting & renderingRenderingTurning a 3D scene into finished images or video frames
- Rigging & animation3D animationMoving 3D models and cameras over time to tell a story
- Scanning & XRVirtual productionFilming actors in front of real-time 3D backgrounds shown on LED walls
- Scanning & XRMatchmovingMatching a 3D camera to real footage so CG sits in the shot
- Scanning & XR3D product visualizationShowing products as 3D renders, animations or interactive viewers
- Texturing & materialsPBR (physically based rendering)Materials and light that follow real-world physics
CGI (computer-generated imagery) FAQ
Updated October 29, 2026 · Browse all 3D terms