To make a back-in-stock reel, animate the product shot into a few seconds of motion with image-to-video, add a caption that says it is back and a sound bed, then export a story and a feed version. A restock deserves more than a sticker, and this runs from the product photo you already have, with the product kept exactly as shot.
What you need
- One clean product still of the item that is restocking
- The one line you want the reel to say
- A Morphic account
One reel, two placements
A restock reel is made once and reframed. The table shows what each version is for, so you build the master and export both rather than rebuilding per size.
| Version | Aspect | Where it runs |
|---|---|---|
| Story | 9:16 | Stories, reels tab |
| Feed | 1:1 or 4:5 | Main feed, grid |
| Email header | 16:9 | Restock email top |
| Waitlist nudge | 9:16 | Story to notified fans |
Steps
Build the one-shot format
A restock reel is one clear beat, not a sequence. Pick the product still and save it as a reference so the item stays exact, then animate it into a single convincing move: a slow push-in, a gentle rotation, a soft reveal. Check the clip for warping at the edges and keep only the few seconds that hold, because a restock nudge earns attention by moving fast.
Add the caption and sound
Lay a short caption over the clip: back in stock, with the product name, and nothing more. If the reel has spoken audio, Morphic transcribes it and you style and burn the captions on for Latin-script languages. Generate an original sound bed for the clip in the same workspace. Check that the caption sits inside the safe area and reads clearly against the motion.
Export story and feed versions
Reframe the one master to each placement rather than rebuilding it: a 9:16 version for stories with the caption clear of the top and bottom interface, and a 1:1 or 4:5 version for the feed. Export both. Check that the product reads at a glance and the caption stays legible at small sizes in each version.
Variations
Countdown restock
Add a short time cue to the caption for a limited restock, so the reel reads as urgent without overpromising. Keep the motion the same and let the caption carry the deadline.
Bundle or variant restock
When several variants return, hold the hero product in motion and let the caption list what is back. Save each variant as a reference if you want a version per colour.
Waitlist nudge
A quieter version aimed at people who asked to be notified. Keep the caption plain and the sound bed soft, so it reads as a heads-up rather than a hard sell.
Email header
Pull a few seconds of the reel, or a still frame of it, for a restock email header. Reframe to a wide ratio so it sits across the top of the message.
Put it together
A back-in-stock reel is three steps from the product shot: build the one-shot format, add the caption and sound, export story and feed versions. Keep it short, keep the product exact by saving it as a reference, and a restock becomes a reel in minutes rather than a sticker. Start with the AI product video generator, and for the longer drop version see how to make a product launch video.