B-roll is the supplementary footage that plays over your main shot. Hands at work, a street, a detail, a product. It covers cuts, sets the scene, and adds texture. Generate B-roll on demand in your browser with Morphic, then animate any still with Image to Video.

B-roll shots you can generate

When to use B-roll

Covering a cut

Lay B-roll over an edit in an interview or voiceover so a jump in the main footage never shows.

Setting the scene

Open with a few seconds of location or detail footage so the viewer knows where they are before the main shot.

Adding texture

Cut in close details, hands, objects, light, to give a flat sequence rhythm and a sense of place.

Showing the process

Illustrate what a narrator describes with matching footage, so the words and picture reinforce each other.

Related cinematic techniques

Montage
Reverse
B-roll
Hero
Money shot
Golden hour

Make B-roll in three steps

  1. 01

    Describe your B-roll

    Describe the B-roll you want, in plain words.

  2. 02

    Generate the image

    Morphic generates a clean, ready-to-publish image on your canvas in seconds.

  3. 03

    Refine your B-roll

    Tweak the prompt, regenerate variations, then download or share the frame.

Simple pricing

Get started for free today, with the option to upgrade or cancel anytime.

Basic

$9/ month
billed as $0 per year

900 monthly credits

1 user only

All models

Workflows

Standard

$24/ month
billed as $0 per year

3200 monthly credits

1 user only

All models

Workflows

Pro

$45/ month
billed as $0 per year

6200 shared monthly credits

1 user

+ up to 4 more at extra cost

All models

Workflows

Pro Max

$170/ month
billed as $0 per year

24000 shared monthly credits

1 user

+ up to 9 more at extra cost

All models

Workflows

Enterprise

For higher limits

Custom

pricing and billing terms

High-volume credits
Custom seat limits
All models
Workflows
Pricing Gradient

Free

For playing around

$0

forever free

Up to 20 credits
1 user only
Limited models
Workflows

FAQs

What is a B-roll shot?
B-roll is supplementary footage that plays over or between your main shots, the A-roll. It covers cuts, sets the scene, and adds visual texture to a sequence.
What is the difference between A-roll and B-roll?
A-roll is your primary footage, usually the person talking or the main action. B-roll is everything else you cut in over it: details, locations, and cutaways that support the story.
When should you use B-roll?
Use it to hide edits in an interview, to establish a location, to illustrate what a narrator is describing, and to give a sequence rhythm. Most edits need far more B-roll than creators expect.
Can I generate B-roll with AI?
Yes. Describe the detail or location you need in the Image tool inside Morphic, generate the still, then animate it with Image to Video for a few seconds of motion.
What makes good B-roll?
Simple, well-lit, and specific. One clear action or object, shot close, with motivated light. B-roll works best when each clip does one job and matches the tone of the main footage.
How much B-roll do I need?
More than you think. A talking-head edit often runs mostly on B-roll, so gather a range of details, locations, and cutaways so you always have something to cut to.