A mechanism moving in close view
A clean set under soft studio light where the moving part of a plain unbranded product works in close frame, a hinge swinging and a lid lifting as the camera holds steady on the motion.
Edit promptAI How it works videos
Direct a how it works video in your browser with Morphic's how it works video AI generator. Show a plain unbranded product in use from every angle, a lid opening, a mechanism moving, a hand working the control that makes it go. Cut the beats into one clean sequence on the Canvas, ready for social or web the same day.
How-it-works shots you can direct
How-it-works sequences you can stage
A hands-on control demo
A warm close frame where two hands work the main control of a plain unbranded product, pressing and turning naturally so the operation reads, shallow focus keeping the action crisp against a soft background.
Edit promptAn open-and-reveal step
A steady even-lit frame where hands open a plain unbranded product to show the parts inside and how they fit together, soft light settling over the interior as the camera holds on the reveal.
Edit promptA macro mechanism pass
A tight roving close-up that glides across the working part of a plain unbranded product as the pieces engage under soft raking light, shallow depth of field pulling the eye to each point of contact.
Edit promptMake how it works video videos in three steps
- 01
Describe your how it works video scene
Write the how it works video scene you want, in plain words.
- 02
Generate the video
Morphic generates a cinematic, frame-ready clip on your canvas in seconds.
- 03
Refine your how it works video video
Tweak the prompt, regenerate variations, then download or share the shot.
Messages to cinematic scene
Dramatize any text conversation into a cinematic multi-shot video.
Try this workflow
Time-freeze effect
Cinematic time-freeze short film for any scene
Try this workflow
Title sequence
Generate a professional film title card from scratch, with optional cinematic animation.
Try this workflow
Renovation timelapse
Photo of any real-estate becomes a cinematic renovation timelapse video with construction SFX and music.
Try this workflow
Cinematic scene
One image to a 9-scene cinematic video.
Try this workflow
POV scene
Describe a first-person scenario. Get sequential POV frames animated into video clips with audio.
Try this workflow
You might also like
AI Product feature videos
Produce a product feature video with Morphic. Render rotations, macro details, and in-use shots for the whole catalogue, then export for social or web.
AI Assembly instructions videos
Generate AI assembly instructions videos with Morphic. Hands joining parts step by step, clear fits and final builds, all from plain prompts.
AI Material close-up videos
Create a material close-up video with Morphic. Shoot macro passes over fabric, metal, leather, and liquid that sell the feel without a crew or a shoot day.
AI Shoppable videos
Generate AI shoppable videos with Morphic. Hero rotations, hands-on demos, and lifestyle beats that show a product from every angle and publish today.
Simple pricing
Get started for free today, with the option to upgrade or cancel anytime.
Basic
$9/ month
billed as $0 per year900 monthly credits
1 user only
All models
Workflows
Standard
$24/ month
billed as $0 per year3200 monthly credits
1 user only
All models
Workflows
Pro
$45/ month
billed as $0 per year6200 shared monthly credits
1 user
+ up to 4 more at extra cost
All models
Workflows
Pro Max
$170/ month
billed as $0 per year24000 shared monthly credits
1 user
+ up to 9 more at extra cost
All models
Workflows
Enterprise
For higher limits
Custom
pricing and billing terms
High-volume credits
Custom seat limits
All models
Workflows
Free
For playing around
$0
forever free
Up to 20 credits
1 user only
Limited models
Workflows
FAQs
Where can I make how it works videos with AI?
You can create how it works videos directly in your browser on Morphic. Open the Text to Video tool, describe the product plainly and the action you want to show, a mechanism moving, a control being worked, an open-and-reveal, and Morphic generates each beat. On the Canvas you cut them into one continuous demo.
What kinds of how-it-works shots work best with AI video?
Mechanism-in-motion beats, hands-on control demos, open-and-reveal steps, and macro passes read cleanly because each one shows a single action. The strongest how-it-works videos hold one product look and one light setup across every angle so the sequence feels like one demo rather than a stack of unrelated clips.
How do I write a good prompt for a how it works video?
Reduce the product to one action per prompt and describe it by plain form and finish, then name the motion, the set, and the light. Keep those descriptors identical from angle to angle so nothing shifts. Prompting one clean action at a time is what makes each beat easy to follow.
How do I keep the product consistent across shots?
Reuse the same product description, background, and light in every prompt so the form and finish stay put. On the Canvas you order the actions and time each cut so the demo builds from the first move through the reveal to the in-use beat without the product appearing to change.
Can I add narration to my how it works videos?
Yes. The Speech tool generates a clear narration track in the voice you choose to walk through each step as it happens. How-it-works videos land best when the voiceover stays plain and the on-screen action carries the detail, and you can time each line to the beat on the Canvas.