AI Product feature videos

Direct a product feature video in your browser with Morphic's product feature video generator. Render a slow rotation, macro cutaways of the details, and an in-use shot so every angle of the product sells itself. Score it with Music, then assemble the shots into one clean feature clip on Compose.

Feature shots you can direct

Product sequences you can stage

A slow product rotation

A clean studio frame where an unbranded product turns a full slow circle on a turntable, soft wraparound light traveling over every side as the silhouette reads clearly against an even backdrop

Edit prompt

A macro detail cutaway

A tight frame dropping in close on a single product feature, a seam, a texture, a joint, the shallow focus rolling across the surface so the craft reads at full scale under crisp directional light

Edit prompt

An in-use hands demo

A warm frame where a pair of hands picks up an unbranded product and uses it naturally, showing how it sits, opens, and moves in real use as soft light keeps the action clear

Edit prompt

An exploded parts reveal

A clean gradient frame where an unbranded product separates gently into its components and hovers in ordered floating layers, each part holding steady in even light so the whole build reads at a glance

Edit prompt

Make product feature video videos in three steps

  1. 01

    Describe your product feature video scene

    Write the product feature video scene you want, in plain words.

  2. 02

    Generate the video

    Morphic generates a cinematic, frame-ready clip on your canvas in seconds.

  3. 03

    Refine your product feature video video

    Tweak the prompt, regenerate variations, then download or share the shot.

Simple pricing

Get started for free today, with the option to upgrade or cancel anytime.

Basic

$9/ month
billed as $0 per year

900 monthly credits

1 user only

All models

Workflows

Standard

$24/ month
billed as $0 per year

3200 monthly credits

1 user only

All models

Workflows

Pro

$45/ month
billed as $0 per year

6200 shared monthly credits

1 user

+ up to 4 more at extra cost

All models

Workflows

Pro Max

$170/ month
billed as $0 per year

24000 shared monthly credits

1 user

+ up to 9 more at extra cost

All models

Workflows

Enterprise

For higher limits

Custom

pricing and billing terms

High-volume credits
Custom seat limits
All models
Workflows
Pricing Gradient

Free

For playing around

$0

forever free

Up to 20 credits
1 user only
Limited models
Workflows

FAQs

Where can I make product feature videos with AI?
You can create product feature videos directly in your browser on Morphic. Open the Text to Video tool, describe the product, the feature to highlight, and the camera move, and Morphic renders each shot. On Compose you assemble the rotation, cutaways, and in-use beats into one clean feature clip with no crew needed.
What shots make a strong product feature video?
A slow rotation anchors the clip, macro cutaways prove the detail, an in-use demo shows the benefit, and a working part in motion demonstrates how it works. The strongest feature videos hold one light style across every shot so the sequence reads as one product rather than a stack of unrelated clips.
Can I make feature videos for a whole catalogue?
Yes. Because each clip is prompt-built, you can run the same shot recipe across every SKU instead of booking a shoot for only the hero items. Swap the product description, keep the framing and light constant, and you get a consistent feature video for the full catalogue at listing scale.
How do I write a good prompt for a product feature video?
Name the product, the single feature to show, and the camera move in one line, then describe the surface and light. Keep the product unbranded so no lettering has to render. Describing one shot at a time and reusing the light style is what keeps the clip clean and consistent.
Can I add music to my product feature videos?
Yes. The Music tool generates a light original bed that keeps a feature clip moving without pulling focus from the product. Add and time the track alongside the shots on Compose so the beat lands as the camera reaches the key detail, then export for social or web.