To translate reel captions into another language, let Morphic transcribe the clip into a subtitle file, translate that into your second market's language, then style and burn the captions back onto the reel. The speech becomes a downloadable SRT first, with the language auto-detected, so you can check the words before they go on.
What you need
- Your finished reel with clear speech
- The language you are launching into
- A Morphic account
Steps
Transcribe the speech to an SRT
Run the reel through transcription. The spoken language is auto-detected and the speech becomes a downloadable SRT, a plain subtitle file with the words and their timing. Check the transcript against the audio and fix any misheard words here, because everything downstream follows this file.
Translate for the second market
Translate the transcript into the language you are launching into. Keep both tracks for bilingual subtitles if viewers read along in two languages. Check that names, product terms and the call to action read naturally in the new language rather than word for word.
Style and burn the captions
For a Latin-script language, style the captions, the font, weight, colour and position, and burn them onto the clip so they travel with the file. The transcript carries word-level timing, so you can set a karaoke style that lights each word as it is spoken. Check the captions sit inside the safe area for the platform.
Return the file for non-Latin scripts
For CJK and Indic scripts, Morphic returns the translated subtitle file rather than burning it on. Add that file on upload, where the platform renders the script with its own fonts. Check the timing lines up once it plays on the platform.
| Latin-script languages | CJK and Indic scripts | |
|---|---|---|
| Transcription | Auto-detected to SRT | Auto-detected to SRT |
| Translation | Bilingual subtitles | Bilingual subtitles |
| Styled captions | Burned onto the clip | Returned as a file |
| On the reel | Font, weight, colour, position set | Add the file on upload |
Common problems and fixes
- The transcript mishears a word. Edit it in the SRT before translating; the burned captions and the translation both follow the corrected text.
- The second language is CJK or Indic. The styled caption does not burn on for those scripts; the subtitle file is returned to add on upload instead.
- The captions sit under the interface. Set the position inside the safe area for the platform, clear of the top and bottom controls.
Put it together
Launching a reel in a second market is three moves from the clip you already have: transcribe the speech to an SRT, translate it, then burn styled captions for a Latin script or return the file for a CJK or Indic one. You pay for what you transcribe, and you check the words before they ship. Start from the add subtitles to video tool, and see where the reel comes from in how to make a product launch video.
