To make a sale announcement reel and banner set, build the hero shot once from your product photo, then reframe it into a reel, a story, a site banner and an email header. Add matching captions, and every surface of the sale reads as one announcement because they all come from the same hero.
What you need
- Your product photo for the hero
- The sale details (the offer and the dates, as text)
- A Morphic account
Steps
List the set a sale needs
Write down the surfaces this sale has to land on: a reel, a story, a site banner and an email header. Knowing the set up front means you build the hero to serve all of them rather than remaking it per channel. Check the list against where you actually post, so you make nothing spare.
Make the hero once
Build one hero from your product photo, with the offer and dates over a clear shot of the product. Keep the strongest line first so it reads in a feed. Check the product looks accurate and the type is legible at small sizes, because every surface inherits this one frame.
Reframe to each surface
Reframe the hero into a vertical cut for the reel and story and wide versions for the site banner and email header. Reframe rather than rebuild, so the colour, product and layout stay in step. Check each crop keeps the product and the offer line inside the frame.
Add matching captions
Carry the same wording across every surface so the message is one: the offer, the dates and the call to action, phrased identically. Add a caption track to the reel and matching type to the banners. Check the captions sit inside the safe area on each platform.
| Surface | Shape | Where it runs |
|---|---|---|
| Reel | Vertical | Feed and reels |
| Story | Vertical | Stories, caption centred |
| Site banner | Wide | The storefront |
| Email header | Wide | The campaign send |
Variations
Flash sale
A short, urgent reel that leads with the deadline, reframed to a story and a banner that carry the same countdown wording.
Seasonal sale
A hero styled to the season over the product, with the offer line steady across the reel, the banner and the email so the campaign reads as one.
Storefront banner
A wide, quiet version of the hero for the site, with the product clear and the offer line short enough to read above the fold.
Put it together
A sale that matches everywhere is one hero reframed, not four designs built apart. Make the hero once from your product photo, reformat it into the reel, story, banner and email header, and keep the wording identical. The sale reads as one announcement because every surface comes from the same place. Reach another market with how to translate reel captions into another language and see a companion reel in how to make a back in stock reel, then fit it into the week in how to use AI for your Shopify store.