Commercial previs for product and car shots

Commercial previs for product and car shots

Build a commercial storyboard in 3D with your own product or vehicle model, study the orbit, hero angle and light, get sign-off on the blocking, then generate the finished ad shots in Morphic.

Try 3D Scene

A commercial storyboard in 3D settles the hero angle, the camera move and the car's entrance before a frame is generated. In Morphic you block the shots in 3D Scene with your own model, get sign-off, then generate them with the product's references attached.

Top view of a 3D Scene product set: a bottle on a round plinth, a ring of marker dots tracing the orbit camera's path, and two small blocks marking where the cameras stand

Why previs a commercial storyboard in 3D

Ads live on precise angles. A 3D previs fixes the lens, camera height, orbit speed and the moment a car passes, and scene edits cost no credits, so try several hero angles first.

Bring your own product model

Upload a .glb, .gltf or .obj model with textures. A set-up step fixes units, axes, pivot and size, and any animation in the file, such as a lid that opens, plays as a clip.

No model yet

On paid plans, Morphic makes a textured model from one to five product photos through connected AI apps or the Blender add-on. Or start with a library stand-in.

Product camera studies for the commercial: orbit, hero angle, light

A product study is a few cameras around one object, each answering one question.

Orbit

Keyframe a camera around the product, or record the move live, for a 360 product video. The 360 product spin guide covers turntables.

Hero angle

A low camera and a longer lens give the hero shot its weight. Start from the one-click Low angle, then adjust the lens preset, field of view and roll.

Light and finish

Apply a Light setup or a Mood, move the lights to shape the highlights, and switch a material between matte and metallic.

One sequence

Cut between cameras so the orbit, hero and close-up play in order. For the set, see AI product staging.

3D Scene frame from a low hero angle: a pale stand-in bottle with a black cap stands tall in the centre of frame against a dark backdrop, the camera looking up from the plinth edge

Vehicle shots for the commercial: tracking, Follow and Camera style

Place your own car model or a library vehicle, move it along the road on the timeline like any object, and attach a driver figure as a rider.

Set a camera to Follow the car and pick a Camera style for the rig feel, then add a low camera by the wheel arch and a high one over the road. Play the timeline to check the speeds before you render. For a stunt beat on foot, see the fight choreography guide.

3D Scene frame of a white estate car on a road with a red driver figure inside, seen from a camera following alongside at wheel height

Get sign-off on the commercial blocking

Agree the blocking while changes are still quick.

Your team: edit together

Bring the creative director into the scene. Live co-editing shows each person's marker, and autosave keeps the work safe.

The client: send a render

For anyone outside the workspace, export the blocking video as an MP4 or a still as a PNG. It renders in the browser at no credit cost, so a new cut can follow every round of notes.

Generate the finished shots with reference sheets for the product

Render each approved commercial shot

Render each approved camera as a blocking video and add it to the Canvas, or press P to save a snapshot for a still shot.

Attach the blocking and the product references

Attach the blocking with a reference sheet or clean product photos, and describe the product plainly. Name any figure by colour: "the red figure is the driver".

Product shot prompt

A frosted glass bottle with a matte black cap on a dark stone plinth. Keep the camera orbit and the lighting direction from the reference.

Edit prompt

Generate and compare takes

Generate two versions with a video model that accepts a reference video, and keep the one whose shape and finish match the product best. The orbit below came from the blocking clip and one finished still: the blocking guided the turn, the still set the look.

3D Scene blocking

Generated shot

Cut commercial versions in Compose

Cut the ad in Compose with music, sound and a grade; a long version and a cutdown share the same shots. For a vertical edit, render the blocking again in 9:16 and generate from it. To plan a whole campaign, see previs software.

FAQs

Can I use my own product model in a commercial previs?
Yes. Upload the product or vehicle model as a .glb, .gltf or .obj file with its textures, and a short set-up step fixes its scale and orientation. No model yet? On paid plans, Morphic can make a textured 3D model from one to five product photos through connected AI apps or the Blender add-on.
How do I keep the product looking like the product?
Give the model the real thing to copy. Attach a reference sheet or clean photos of the product to every shot, alongside the blocking video, and describe its shape, finish and colour the same way each time. The blocking guides the angle and the move; the product references carry the look, label area and materials.
Can I plan a car chase for an ad?
Yes, by hand. Place two vehicles from the model library or your own uploaded car models, move each one along the road on the timeline like any other object, attach a driver figure as a rider, and set a camera to Follow the lead car. Play the timeline before you render to check the spacing and the speed.
Can I make a 360 product video from the blocking?
Yes. Keyframe a camera all the way around the product, or record the move live, then render the blocking video and attach it to the shot. The orbit guides the camera path while the product references carry the look. Keep the move slow and steady, and generate a couple of takes to pick the smoothest turn.