AI UGC video generator

UGC product videos from your photos. Handheld, captioned, product exact.

VideoModel
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UGC-style videos you can create

Create now

Make a UGC-style product video in three steps

  1. 01

    Open Morphic

    Sign up and start creating on a free-flowing, infinite visual canvas.

  2. 02

    Upload your product photo

    Drop in a clean product shot so the clip animates from the real product.

  3. 03

    Generate your clip

    Describe the handheld feel, add captions and a voiceover, and export for every placement.

Create now

Who uses it

Small brands without a shoot

Turn one product photo into native-looking b-roll for reels and TikTok. Handheld framing and natural light, generated around your real product, no crew or camera kit.

Small brands without a shoot

Shopify stores that post weekly

Keep a weekly feed of product video going from the shots you already have. Make the clip once, reframe it to feed, story and product page, and keep the product accurate throughout.

Shopify stores that post weekly

Agencies across clients

Produce UGC-style product b-roll for several clients from their product photos, with captions and localisation in the same workspace. Save each client's product as a reference so it holds.

Agencies across clients

UGC prompts you can run

Each starts from your own product photo. Open any prompt to tweak it and generate your own clip.
Handheld UGC-style product clip on a natural-light desk

Handheld desk b-roll

Handheld UGC-style clip of the product on a natural-light desk, subtle camera movement, soft morning window light

Edit prompt
Close-up UGC-style clip of hands using the product

In-use close-up

Close-up UGC clip of hands using the product, shallow depth of field, warm natural light, gentle motion

Edit prompt
Overhead UGC flat-lay clip of the product among everyday objects

Flat-lay reveal

Overhead UGC flat-lay of the product among everyday objects, slow push-in, soft daylight, captions on

Edit prompt

Related workflows

UGC product pitch

Multi-shot product pitch video from a still, a person, and a script.

Try this workflow
Product explosion ad

Product explosion ad

Dramatic 5-second product reveal video with audio.

Try this workflow

Seamless video loop

Stitch 2-10 frames into a perfectly looping video with smooth cinematic transitions between each one.

Try this workflow

UGC ads

Product photo plus a format. Get a realistic UGC-style ad with someone naturally using your product.

Try this workflow

Time-freeze effect

Cinematic time-freeze short film for any scene

Try this workflow

Dramatic reveal

Cinematic before/after reveal videos with smooth transitions. Perfect for makeovers and redesigns.

Try this workflow

All on Morphic

Your complete UGC video toolkit

Accurate product

Each clip animates from your real product still, and a saved reference keeps the label, shape and colour consistent across every shot. The product stays the product.

Captions and voiceover

Transcribe speech into styled captions and burn them on for Latin-script languages, or generate a voiceover from text. For other scripts, a subtitle file is returned to add on upload.

Image-to-video

Turn a flat product photo into motion: a slow push-in, a gentle rotation, a soft reveal. You direct the motion in plain words and keep it subtle so it reads as real.

Workflows

Lock your look, captions and framing into a Workflow, then rerun it for the next product or client. Share the link or favourite it.

Simple pricing

Get started for free today, with the option to upgrade or cancel anytime.

Basic

$19/ month
billed as $0 per year

2400 monthly credits

1 user only

All models

Workflows

Standard

$24/ month
billed as $0 per year

3625 monthly credits

1 user only

All models

Workflows

Pro

$45/ month
billed as $0 per year

6350 shared monthly credits

1 user

+ up to 4 more at extra cost

All models

Workflows

Max

$170/ month
billed as $0 per year

24650 shared monthly credits

1 user

+ up to 9 more at extra cost

All models

Workflows

Enterprise

For higher limits

Custom

pricing and billing terms

High-volume credits
Custom seat limits
All models
Workflows
Pricing Gradient

Free

For playing around

$0

forever free

Up to 20 credits
1 user only
Limited models
Workflows
Compare plan details

FAQs

What does an AI UGC video generator make?
UGC-style product videos: handheld-feel b-roll of your product, captions, and an optional voiceover, built from your own product shots. It animates a real product still into short, native-looking clips for reels, TikTok and paid, with the product kept accurate throughout.
Can it make AI actors or presenters?
No. It does not generate a person talking to camera. It makes product-focused UGC: handheld b-roll, captions and voiceover around your real product. If you need a face, film it yourself and add lip sync, which works with a given language, to that footage separately.
Is this the same as a UGC ad generator?
They overlap but differ in focus. This tool makes the product video itself from your shots. The ad generator wraps that output for a placement, hooks, formats and variants to test. Use this to make the clip, then the ad generator to spin variants of it.
Does the product stay accurate in every frame?
Yes. Each clip is animated from your real product still, and you can save the product as a reference so its label, shape and colour hold across shots. The handheld feel and setting are generated; the product is not.
Can I add captions and a voiceover?
Yes. Morphic transcribes speech into captions you can style and burn on for Latin-script languages, and generates a voiceover from text. For other scripts it returns a subtitle file you add on upload.
What formats and sizes does it export?
Vertical 9:16 for reels, stories and TikTok, and 1:1 or 4:5 for the feed and a product page. Make the clip once and reframe the master to each placement so the set matches.
Who is it for?
Small brands and Shopify stores that need native-looking product video without a shoot, and agencies making UGC-style b-roll across clients. All you bring is a clean product photo.

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