AI product photo generator

Morphic AI product photo generator hero
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Phone shots into studio product photos. Clean backgrounds and lifestyle scenes.

Product shots you can create

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Shoot product photos in three steps

  1. 01

    Open Morphic

    Sign up and start creating on a free-flowing, infinite visual canvas.

  2. 02

    Add your product photo

    Drop in a photo of your real product, even a plain phone shot.

  3. 03

    Generate the scene

    Describe the background and lighting. Your exact product stays consistent while the scene changes. For a backdrop or prop made from a prompt alone, the AI image generator runs the top image models in one workspace.

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Use cases

Plain shot to studio-grade

Start from a cluttered phone photo and get a clean, studio-grade shot. Your exact product stays recognizable while the background drops to crisp white or a soft gradient.

Plain shot to studio-grade

Your exact product, a dozen scenes

Place the same product on marble, rustic wood, a sunlit counter, or outdoors. Shape, label, and color hold, so one photo becomes a dozen contexts.

Your exact product, a dozen scenes

Lifestyle scenes without a shoot

Describe a setting and your product drops right in. Lifestyle photography for ads and social without a location, set, or photographer.

Lifestyle scenes without a shoot

A whole catalog, one style

Pick a look once and generate every item in it. Turn it into a Workflow so the whole catalog shares one visual identity, SKU to SKU.

A whole catalog, one style

Product shots you can create

Different backgrounds, scenes, and lighting. Open any prompt to tweak it and generate your own.
Matte-black bottle on a marble pedestal with soft rim light

Marble pedestal

Matte-black bottle on a marble pedestal, soft rim light, premium mood

Edit prompt
Skincare jar on a sunlit kitchen counter in soft morning light

Sunlit kitchen

Skincare jar on a sunlit kitchen counter, soft morning light, fresh mood

Edit prompt
Sneaker on a clean white background with even studio light

Clean white listing

Sneaker on a clean white background, even studio light, sharp catalog shot

Edit prompt
Glass drink bottle caught in a bright water splash under studio light

Water splash

Glass drink bottle in a bright water splash, high-speed studio light

Edit prompt
Coffee bag on a rustic wood table in warm daylight

Rustic wood table

Coffee bag on a rustic wood table, warm daylight, cozy lifestyle scene

Edit prompt
Perfume bottle on a bold coral backdrop with crisp studio light

Colored backdrop

Perfume bottle on a bold coral backdrop, crisp studio light, playful pop

Edit prompt

Related workflows

Product explosion ad

Product explosion ad

Dramatic 5-second product reveal video with audio.

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Jewelry campaign

Jewelry campaign

One product shot becomes a full campaign pack with hero shots, angles, and format variations.

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UGC product pitch

Multi-shot product pitch video from a still, a person, and a script.

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Product mockup generator

Product mockup generator

Upload a product photo and get studio-quality shots on any surface with configurable lighting, angles, and aspect ratios.

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Anime sticker pack

Anime sticker pack

Turn any image into anime-style stickers in PNG. Ready for messaging apps or social media.

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Messages to cinematic scene

Messages to cinematic scene

Dramatize any text conversation into a cinematic multi-shot video.

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All on Morphic

Your complete product-photo stack

Models

GPT Images 2.0, Nano Banana Pro, Seedream 5.0, Flux 2 Pro, Recraft V4 Pro, Z-Image Turbo, and more. Pick the look and swap mid-project.

Same product held consistent

Generate from a photo of your real product with image-to-image. Shape, label, and color stay recognizable from listing shot to lifestyle hero.

Backgrounds and scenes

Swap the setting without a reshoot. Cluttered table to clean gradient, plain shelf to sunlit kitchen. Same product, new background every time.

Workflows

Save a product-shot recipe as a Workflow. Rerun it, share the link, or favorite it. The same style, every SKU.

Simple pricing

Get started for free today, with the option to upgrade or cancel anytime.

Basic

$19/ month
billed as $228 per year

2400 monthly credits

1 user only

All models

Workflows

Standard

$24/ month
billed as $288 per year

3625 monthly credits

1 user only

All models

Workflows

Pro

$45/ month
billed as $540 per year

6350 shared monthly credits

1 user

+ up to 4 more at extra cost

All models

Workflows

Max

$170/ month
billed as $2040 per year

24650 shared monthly credits

1 user

+ up to 9 more at extra cost

All models

Workflows

Enterprise

For higher limits

Custom

pricing and billing terms

High-volume credits
Custom seat limits
All models
Workflows
Pricing Gradient

Free

For playing around

$0

forever free

Up to 20 credits
1 user only
Limited models
Workflows
Compare plan details

FAQs

How does an AI product photo generator work?
You start from a photo of your real product, even a plain phone shot, and use image-to-image to place that exact product into a new background or scene. The generator keeps your product recognizable and changes the setting, lighting, and mood around it. That gives you studio-grade shots without a studio day.
Can I keep my exact product looking the same across every photo?
Yes. Because you generate from a photo of the real product, the shape, label, and color hold from shot to shot. You place the same product on a marble pedestal, in a kitchen, or on a white background, and it stays the same recognizable item across the whole set.
Do I need professional product photography to start?
No. One clear photo of the product is enough. A phone shot on a table works as the starting image. From there you generate clean-background listing shots and lifestyle scenes, so a single photo can seed a whole catalog.
Can I make lifestyle scenes without a photo shoot?
Yes. Describe the setting you want, a sunlit kitchen counter, a rustic wood table, an outdoor picnic, and the generator drops your exact product into that scene. You get lifestyle photography for ads and social without booking a location or a set.
Can I create clean white-background photos for marketplace listings?
Yes. Generate crisp white-background or soft-gradient shots that meet the clean-background look most marketplaces expect. Swap the setting behind your product while the product itself stays sharp and consistent.
Can I generate a whole catalog in one consistent style?
Yes. Pick a look once, a soft studio gradient or a flat-lay top-down, and generate every product in that same style. Turn the recipe into a Workflow and rerun it for each new item, so the full catalog shares one visual identity.
What kinds of product shots can I generate?
White-background catalog shots, marble pedestal hero shots, lifestyle kitchen and outdoor scenes, studio gradients, flat-lay top-downs, water-splash beauty shots, rustic wood tables, seasonal holiday setups, and macro detail crops. Name the scene in the prompt and generate as many contexts as you need.

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