AI product background generator

A product photo with its plain background replaced by a generated lifestyle scene in Morphic
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A new scene around your real product. No reshoot, label kept exact.

Backgrounds you can generate

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Generate a product background in three steps

  1. 01

    Open Morphic

    Sign up and start creating on a free-flowing, infinite visual canvas.

  2. 02

    Lift the product off its background

    Use Smart Select to separate the real product as a layer, label and shape intact.

  3. 03

    Generate the new scene

    Describe or pick a setting and generate the background around the real product.

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Use cases

A new scene without a reshoot

Lift the product and drop it into a generated lifestyle scene. The label stays exact while the setting changes, so one clean shot covers a season of backgrounds.

A new scene without a reshoot

A consistent catalogue

Save one scene as a reference and reuse it across the whole range, so every product shares a setting and the catalogue reads as a set instead of shots from different days.

A consistent catalogue

Every placement from one scene

Make the background once, then reframe it to a feed square, a story and a banner so the set matches across placements rather than being rebuilt per size.

Every placement from one scene

Scenes you can generate

Each keeps your real product and changes only the background. Open any prompt to tweak it and generate your own.
Product on a warm marble surface with soft morning light

Warm marble

Product on a warm marble surface, soft morning light, shallow depth of field

Edit prompt
Product on a smooth pastel backdrop with even studio light

Coloured backdrop

Product on a smooth pastel backdrop, even studio light, soft shadow

Edit prompt
Product on a styled shelf in a sunlit room

Lifestyle room

Product on a styled shelf in a sunlit room, plants and books softly blurred behind

Edit prompt

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All on Morphic

Your complete product scene toolkit

Real product, new scene

The product is your real cut-out, so the label and shape are untouched. Only the background is generated, which keeps the product the product.

Lift it on the Canvas

Smart Select separates the product as a layer, so you remove the old background and generate a new scene in one place.

Consistent across a range

Save the scene as a reference and reuse it across every product, so the whole catalogue shares one setting.

Workflows

Lock your scene and framing into a Workflow and rerun it for the next product. Share the link or favourite it.

Simple pricing

Get started for free today, with the option to upgrade or cancel anytime.

Basic

$19/ month
billed as $228 per year

2400 monthly credits

1 user only

All models

Workflows

Standard

$24/ month
billed as $288 per year

3625 monthly credits

1 user only

All models

Workflows

Pro

$45/ month
billed as $540 per year

6350 shared monthly credits

1 user

+ up to 4 more at extra cost

All models

Workflows

Max

$170/ month
billed as $2040 per year

24650 shared monthly credits

1 user

+ up to 9 more at extra cost

All models

Workflows

Enterprise

For higher limits

Custom

pricing and billing terms

High-volume credits
Custom seat limits
All models
Workflows
Pricing Gradient

Free

For playing around

$0

forever free

Up to 20 credits
1 user only
Limited models
Workflows
Compare plan details

FAQs

How does an AI product background generator work?
You lift the product off its original background, then describe or pick a new setting and the model generates the scene around it. Because the real product sits in front of a generated background, the label, shape and colour stay exact while only the world behind changes.
Will my product still look exactly the same?
Yes. The product is your real cut-out, not a regenerated version, so the label and shape are untouched. Save the cut-out as a reference and it stays consistent across every background you try, from a plain colour to a full lifestyle scene.
Do I need to remove the background first?
You can do it in the same place. Lift the product off its background on the Canvas with Smart Select, then generate the new scene around the cut-out. There is no separate cut-out tool to learn or export to.
What backgrounds can I generate?
A plain coloured backdrop, a styled surface, a full lifestyle room, a seasonal scene or a flat lay. Describe the setting in plain words, or pick one and refine it. The same product drops into each, so you can try several before choosing.
Can I keep a consistent background across a product range?
Yes. Save the scene as a reference and reuse it across every product, so a whole range shares one setting and reads as a set. This is how a catalogue looks deliberate instead of shot on different days.
What sizes does it export?
Make the scene once and reframe it to a 1:1 or 4:5 feed image, a 9:16 story, or a wide banner, so the set matches across placements rather than being rebuilt per size.

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