White background photo generator

It works in two moves. First the model segments the product from whatever background it was shot on, reading the product outline rather than keying out a colour. Then it places the isolated product on a clean white field and grounds it with a natural contact shadow, so the item sits on the surface instead of floating. You get a listing-ready shot back from one upload.

It adds a soft, natural shadow under the product by default, which is what stops a cutout from looking pasted on. The shadow follows the shape and lighting of the item so it reads as a real photo. If a marketplace wants a pure shadowless white, you can rerun for a flat result instead.

The background is generated as an even white field rather than a photographed backdrop, so there is no grey gradient, seam, or hot spot to clean up. That is the look most marketplaces ask for. Because it is generated, you can rerun until the white is as even as the listing requires, at no cost.

Glass, chrome, and wispy edges are the hard cases for any cutout. The model holds as much edge detail as it can and grounds the item with a shadow that matches. On a tricky product, rerun or switch models to compare separations, since a reflective edge can look cleaner from one model than another.

Work one product per shot for the cleanest listing image, since each gets its own centred placement and shadow. For a set of items, run them through in turn and you get a consistent white-background look across the whole range, which keeps a storefront tidy.

Yes. The generator runs on Morphic in the browser, so there is nothing to install. Upload the product photo, let it cut out and drop onto white, and export the listing shot from the same canvas.